JORGE RODRIGUES SIMAO
ADVOCACI NASCUNT, UR JUDICES SIUNT
Out of the blue
WHY DO WE STRIVE FOR EXCELLENCE
There is a little demand in the commercial world for excellence.
There is a much, much bigger demand for mediocrity.
The truth is, I’m glad it’s this way.Imagine a world where all clients were wonderful, where we could produce whatever we felt like with no restrictions, with everybody having freedom to produce all their fantasies unfettered by tedious clients.
What could we do?
We would react against it, saying, Isn’t this boring. How can we be dull? Let’s do it badly, it’s make it ugly, and let’s make it really cheaply.
That’s the nature of the creative person.
All creative people need something to rebel against, it’s what gives their lives excitement and it’s creative people who make the client’s lives exciting.
I do it for me.
Have a lovely day
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"Be faithful to that which exists within yourself."